Owl Group completes largest land purchase in its 10-year history

The Owl Group has confirmed its acquisition of a 20.5 acre site in Madeley, Staffordshire, representing the largest land purchase in the firm’s ten-year history.

The Tamworth-based housebuilder will deliver 188 new homes on land off Bar Hill, on the village’s southern edge, at the newly named Madeley Grange development. Owl Homes will build 96 contemporary, open market homes in 12 distinctive designs while sister company, Owl Partnerships will deliver a mixed-tenure development comprising 29 social rent, 26 shared ownership and 37 affordable homes.

“This acquisition marks a major milestone in Owl’s journey and an important step forward in how we continue to grow and diversify across the Owl Group. Acquiring Madeley Grange supports our strategic growth ambitions, enhances our portfolio in Staffordshire, and enables us to provide high-quality homes across the region. Projects of this scale only succeed through strong partnerships and rigorous execution, and I’m proud of the professionalism and dedication shown by all involved. With the reserved matters application now submitted, we expect to deliver the first homes in autumn 2026 / spring 2027,” – Mike Kelly, Owl Group Managing Director – East Midlands.

Madeley Grange will also deliver 3.45 hectares of green open space and two SuDS feature ponds. The development will include three separate play areas.

Mike continues: “Not only is this site our largest acquisition to date but it also demonstrates the strength of our integrated approach and long-term pipeline across both open market and partnership-led housing. Its location perfectly aligns with our vision to bring high quality homes to semi-rural areas and villages, while still retaining close connections to towns and cities.

“Developments like Madeley Grange allow us to scale responsibly whilst building long lasting communities. We continue to seek and secure further opportunities across the Midlands as part of our growth strategy,” concludes Mike.

Supporting the Owl Group on this land purchase were Freeths (legal guidance) and Knights (planning).

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